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As a new brand of Dongfeng Company focusing on the national pure electric market, Dongfeng Nami 01 has won wide acclaim in the domestic market with its precise positioning and excellent product strength, and has also taken solid steps in its globalization strategy and continuously expanded its global footprint. At present, Dongfeng Nami has appeared in European markets such as Spain, Italy, the Netherlands, the Czech Republic, and Hungary, and has successfully landed in countries such as Nepal and Malaysia. With its advanced quantum architecture No. 3 platform, exquisite and fashionable exterior and interior, and rich and practical configuration functions. Its overseas sales have exceeded 10,000 units, and it has gained a lot of attention and praise from overseas media and users, and is becoming another bright business card for Chinese new energy vehicles to go global. On September 12, Nami 01 (right-hand drive version) debuted at the Olympian City Shopping Mall in the core business district of Kowloon, announcing its official entry into the Hong Kong market. This appearance at the TVB anniversary also shows Dongfeng's determination to deepen its roots in Hong Kong.
The reason why Dongfeng Nami 01 is so popular is inseparable from its unique appearance and excellent performance. In terms of appearance, Dongfeng Nami 01 adopts a unique design language, frameless doors and hidden door handles, which makes it stand out among models of the same level. In terms of space, Nami 01 has the widest body in its class at 1810mm, and the longitudinal space ratio is as high as 66%. In addition, the five-door and five-seat layout, plus the one-button flat function of the front seats, not only brings spacious interior space to passengers, but also makes the interior space flexible and changeable. In terms of body color, Dongfeng Nami 01 also shows its youthful positioning. The new car colors such as Fantasy Purple and Certain Silver that have been launched one after another make the product more in line with the aesthetic needs of young people. At this year's Guangzhou Auto Show, Nami 01 Cross made a stunning appearance. In terms of appearance, it added a dot matrix light curtain, a vertical air intake grille and chrome decoration, and a black surround on the entire car skirt, which has a more visual sense of layering and a more outstanding appearance.
In terms of power, Dongfeng Nami 01 is equipped with the industry's first Mach E 10-in-1 electric drive assembly, which provides good power output and driving experience. In terms of safety, Dongfeng Nami is equipped with a high-safety power battery, which brings "quadruple safety protection" to solve the worries of driving. What is more worth mentioning is that Dongfeng Nami 01 not only has a self-developed fully automatic elegant parking algorithm, which is suitable for multiple scenarios such as multi-story parking buildings, underground parking lots, and parking under night lights. It also has a leading L2 intelligent driving assistance system in its class, with adaptive cruise function, intelligent navigation assistance, lane deviation warning, intelligent vehicle speed control and other functions, making driving easy and convenient.
Since the establishment of the brand, Dongfeng Nami has made comprehensive progress in multiple dimensions such as brand, product, channel, user, and service, driving sales to continue to rise. As of October this year, Dongfeng Nami has achieved 8 consecutive increases in delivery, ranking among the top 5 camps in the same market. In terms of channel construction, Dongfeng Nami has more than 300 first-level sales channels across the country and more than 500 diversified sales touchpoints. Adhering to the concept of user co-creation and sharing, we continue to explore diversified travel scenarios and continuously enrich user
In 2025, Dongfeng Nami will build diversified touchpoints with users as the center to deeply reach users. It will not only launch the second new pure electric model, but also promote the construction of diversified touchpoints through innovative order centers, mobile showrooms, nano HOMEs and other forms. The number of primary sales channels will exceed 370 and the number of diversified sales touchpoints will exceed 700. In the future, Dongfeng Nami will rely on Dongfeng Motor's R&D technology and manufacturing strength to strive to achieve the product plan of "4 new cars in 4 years", while helping Dongfeng Passenger Car's important mission of "new energy leap", continue to consolidate Dongfeng Nami's positioning as a "national pure electric professional brand", and make the far-leading national pure electric value experience within reach and accessible to everyone.